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Life is rarely perfect. You already know while Shangri La is a great idea, it just doesn't exist. You learn to make do with living in the next best option, San Francisco. The spring of water gushing up to eternal life, not to be found. Will Diet Coke do? If you are shopping for a reliable web hosting company and seek perfection, you may have to lower your standards a bit and compromise to "pretty good hosting". In such matters, as always, the issues boil down to this matrix: 1> Price 2> Quality/Speed 3> Service/Support

You can have at most two out of three. Of course, if you are not careful, even one out three may not happen. If you are richer than Croesus(or are Amazon.com), you can safely discount the "Price" factor and focus on Quality and Service. Chances are that you are trying to have to make some difficult decisions, based on your affordability, the kind of visitors you are likely to have, and the complexity of your website.

The reliable web hosting companies, despite what they may tell you have similar costs. The servers, routers, and bandwidth cost essentially the same. While some reliable web hosting companies may have savings on hardware and infrastructure due to economies of scale, reliable web hosting companies have a high sunk cost in coming up with the infrastructure.

Therefore reliable web hosting companies pass those costs to you, bringing them to par with smaller shops without the soccer field size room of rackspace humming with PCs.

We have discussed price versus quality--what about service? If you are running a single site, with few expected visitors and no marketing costs, you can comfortably choose an inexpensive alternative reliable web hosting. However, if you are running a serious business and suddenly are faced by a DNS foul up, you wouldn't want to wait for the weekend to be over and 9:00 AM PST to stroke before someone from the reliable web hosting company can handle your request. Things need to happen and right away too!

It's a complex world...no Shangri La's here. It helps to know the issues, and what your business needs are before choosing the reliable web hosting solution that is best for you.